P.S. Knudsen was Patricia's own skincare brand, created before the studio. It was a chance to build a brand from the ground up, from concept and creative direction to photography and social media.

The identity was clean, considered, and honest. Nothing added that didn't need to be there.

Photography focused on the product itself. Natural textures, simple compositions, and light that felt real.

The same thinking shaped every piece of content, creating a brand that felt consistent from packaging to social media.